HubSpot vs Salesforce - Which CRM is More User-Friendly?
CRM software has become critical in managing a company's interactions with clients and prospects. These software programs keep track of customer information, sales activities, lead generation, among others.
Two of the leading CRM software providers are HubSpot and Salesforce. This article aims to compare the two in terms of user-friendliness.
Overview
HubSpot and Salesforce both offer comprehensive CRM solutions to businesses of every size. HubSpot is known for its emphasis on inbound marketing while Salesforce is known for its breadth of features, including customizable dashboards, workflow automation, and advanced reporting.
Ease of Use
User-friendliness is an essential aspect of software, and it's no different with CRM. A user-friendly CRM software program should be simple to navigate, and features should be easy to find and use. It should not require extensive technical knowledge to set up and customize.
According to G2 Crowd, an online business software review platform, HubSpot has a higher ease of use rating than Salesforce, with a score of 4.5/5 and 3.7/5, respectively. Users rated HubSpot highly for its simple and easy-to-use interface, while Salesforce users found the software more complex.
Customization
CRM software must be adaptable to suit a company's unique business processes. Customization features play a vital part in making this possible.
Salesforce may have a steeper learning curve compared to HubSpot, but it offers more catered customization capabilities. Clients can personalize their dashboards, fields, and page layouts to suit their specific workflows.
HubSpot's easy-to-use platform provides customization tools only up to a certain point. The software offers the most flexibility through integrations with third-party services.
Integrations
Integrations allow users to connect other software programs with their CRM, providing a more streamlined experience. Marketing automation and sales tools and reporting systems can be integrated with HubSpot and Salesforce.
Salesforce has more than 3,000 AppExchange app listing, including applications for project management, customer service, and collaboration. HubSpot also has numerous third-party integrations, but none as many as Salesforce.
Pricing
Pricing is an essential factor when choosing CRM software programs. Pricing models vary between the two companies, with HubSpot offering a freemium model compared to the more expensive Salesforce.
In HubSpot's pricing structure, small businesses that use cloud-based marketing automation pay nothing, whereas for Salesforce's most similar standard option, clients pay a minimum of $150 per user per month.
Conclusion
Both HubSpot and Salesforce offer robust CRM solutions with distinct features. Salesforce is more suitable for larger organizations with more complex requirements, while HubSpot is ideal for small to medium-sized businesses.
When deciding the better user-friendly CRM between the two, HubSpot emerges as the winner. It provides an intuitive, easy-to-use interface that accommodates the needs of most small and medium enterprises.
Ultimately, the choice between the two will depend on individual business needs and the financial resources available.
References
- "HubSpot vs. Salesforce CRM." G2 Crowd. 2021. Accessed October 10, 2021. https://www.g2.com/compare/hubspot-vs-salesforce-crm.